cool off at coco!
Bronze winner at the London International Awards 2024 for Creative Strategy and Cultural Insight.
THE IDEA
CoCo, a popular milk tea brand, sought to expand its customer base to include coffee enthusiasts. While coffee helps productivity, it is also linked to heightening stress levels.
Positioning CoCo as a beverage for stress relief, all the while emphasizing the distinctive boba-drinking experience of poking the boba cup, seamlessly aligned with the identity of a milk tea brand.
THE PAYOFF
sales increase vs previous year
25.8M
views
33.4%
online brand mentions
1.3M
engagements
11,100%
CATHARSIS EMBODIED
The experience was directly delivered to Filipinos through multiple installations in the city's most popular malls, transforming the viral video into an immersive experience.
CREDITS
Agency: GIGIL Manila
Creative Partner: Badong Abesamis
Creative Partner: Herbert Hernandez
Managing Partner: Jake Yrastorza
Associate Creative Director: Dana De Leon
Creative Director: Jeano Cruz
Group Account Director: Beverly Lubid
Group Account Director: Micco Balana
Account Manager: Nova Novido
Account Executive: Banj Sarmiento
Head of Copy: Greggy Gregorio
Head of Art: Heninah Salud
Art Director: Sam Padua
Art Director: Quatro Los Banos
Art Director: Erin Altares
Art Director: Rain Landingin
Art Director: Pau De Mesa
Junior Art Director: Kirsten Navarro
Copywriter: Alex Liamzon
Copywriter: Juancho Santos
Copywriter: Mond Angat
Junior Copywriter: Yanz Muralla
Media Director: Margie Humasluga
Strategic Planner: Nanais Hernandez
Strategic Planner: Justin Kingsu
Video Editor: Joseph Linga
Junior Art Director: Arshi Gochuico
Junior Art Director: DJ Diaz
Junior Art Director: Chy Cosme
Socials: Fritz Dalawampu
Socials: Kaitlyn Gosiaco
Socials: Victoria Santiago
Production (Arcade Film Factory)
Director: Marius Talampas
Producer: Sasa Abella
Assistant Producer: Denise Elizon
press
london international awards 2024
youtube works philippines