Netflix: all of us are dead
Netflix Philippines, in partnership with GIGIL, introduced the 'Knowledge is Weapon' campaign to promote the Korean action-drama 'All Of Us Are Dead.' Set within a Korean high school during a zombie outbreak, the campaign cleverly showcased how seemingly mundane school lessons, such as complex math, could become essential for survival. Leveraging Filipino nostalgia and exaggerating familiar school tropes, the campaign resonated with audiences by blending the foreign and the familiar.
KNOWLEDGE
IS WEAPON
The launch video pays homage to an iconic educator and broadcaster from the 90s, presenting mockumentary-style instructions on how to apply seemingly trivial school lessons “effectively” during a zombie apocalypse.
Exclusive 'zombie survival kits,' tailored to promote the show, were distributed to notable personalities and influencers.
Zombie Survival Kit
Credits
Agency: GIGIL
Chief Creative Officer: Herbert Hernandez
Chief Creative Officer: Badong Abesamis
Managing Partner: Jake Yrastorza
Director: Marius Talampas
Creative Director: Jeano Cruz
Senior Art Director: Ynna Milambiling
Art Director: Erin Altares
Art Director: Camille Ong
Copywriter: Patrise Calumpag
Copywriter: Alex Liamzon
Agency Producer: Sasa Abella
Executive Producer: Codie Larracas
Executive Producer: Paula Collado
Account Director: Beverly Lubid
Strategic Planner: Fritz Dalawampu
Strategic Planner: Nanais Hernandez
Line Producer: Mara Ravelo
Account Manager: Nova Novido
Account Manager: Zade Cruzado
PR: Zahi Depaling
Account Executive: Fiona Bacani