In partnership with Riot Games Philippines, we initiated the 'Tara Valo!' campaign to inspire Filipino gamers to display their prowess in the first-person shooter game, Valorant. 'Tara, Valo!' directly translates to 'Come on, let's play Valo,' a phrase often heard among Filipino gamers when their friends egg them to play. We harnessed this phrase as a persistent earworm designed to linger in players' minds.